Door Store Furniture

Door Store

From the home page, customers get quick access to all furniture collections as well as the ability to subscribe to the Door Store Newsletter, see the latest promotions, contests and new product offerings.
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Company:
Door Store Furniture
Website:
www.doorstorefurniture.com
Services Provided:
website development
ecommerce integration
 
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  Background
  Door Store Furniture, a regional furniture retailer with 10 showrooms throughout New York and New Jersey, has been a fixture on the New York City retail scene for over 55 years, offering customers great quality, product and service at unbelievable prices. The new Ecommerce website developed by Cyber-NY represents their entrance into the national market and the first time conducting sales online.

Challenges:
Door Store Furniture came to Cyber-NY to create a website that would successfully represent their furniture and allow customers to purchase online. This would help transform the regional brand to national retailer.
• Represent the brand online.
• Offer features that would add value to the customer shopping experience.
• Allow customers to purchase directly from the website.
• Connect the website to their off-line POS and inventory control system.
 
Results:
Cyber-NY provided a number of solutions in order to make the customer shopping experience as easy as possible as well as increase sales. Below are further details on the solutions provided:
• Developed a website design and services that parallels the extraordinary experience of visiting a Door Store retail showroom.
• Offer features that would add value to the customer shopping experience including customer accounts with wish lists, favorites, address book, furniture glossary and more
• Integrated a robust, secure ecommerce system for online sales
• Connected the website to their off-line POS and inventory control system via custom web services