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  American Map
Complete Online Marketing and Commerce Solution

Promotional Landing Pages

Promotional landing pages are used to feature specific product categories and seasonal offerings. The pages are developed to be 'search engine friendly' and link to mailings and search engine advertising.
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Company:
Langenscheidt Publishing
Website:
www.americanmap.com
Services Provided:
website design
database development
e-commerce
search engine optimization
online marketing services
 
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  Background
  The American Map-Langenscheidt Publishing Group represents the premier group of map, travel and language brands that have been relied on by travelers, professionals and educators for over 100 years. These brands include American Map, ADC Map, Arrow Map, Berlitz Publishing, Hagstrom Map, Hammond World Atlas, Insight Guides, and Langenscheidt Publishing. American Map provides more than 3,000 map and travel products online through the AmericanMap.com web site.

Challenges:
American Map came to Cyber-NY to create a web site that would incorporate their brand online successfully as well as create a web site that would provide features that add value to the customer shopping experience.
• Increase online sales via the
web site
• Offer features that would add value to the customer shopping experience
• Consolidate multiple brands and products within a single web site and database
 
Results:
Cyber-NY provided a number of solutions in order to make the customer shopping experience as easy as possible as well as increase sales. Below are further details on the solutions provided.
• Enhanced Features: Cyber-NY enhanced the customer shopping experience and encouraged increased sales by adding features such as free shipping on orders over $30, an online coupon system, and related products notifications.
• Improved Checkout Process: Cyber-NY streamlined the checkout process with a 'guest checkout' option that enables customers to easily checkout without creating an account.
• Centralized Administration: American Map may have 9 different web sites, but Cyber-NY created one central back-end system that has the ability to manage all 3,000 products, implement coupons and sale items, and track/report all online sales for all 9 web sites.

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