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  MyStockFund.com
Online investment and financial services
  

MyStockFund.com Home Page

The MyStockFund.com home page provides members and non-members easy access to investment information and a tour of services available for members.

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Company:
MyStockFund
Website:
www.mystockfund.com
Services Provided:
website design
branding development
technology support
ongoing maintenance
 
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  Background
  MyStockFund integrates widely accepted principles of long-term investing, dollar-cost-averaging and dividend reinvestment programs into an easy-to-use online platform that supports and encourages individual investors to build wealth over time. Our service keeps investing simple and cost-effective with a dollar-based platform, flexible investing plans, automatic investment options and free dividend reinvestment.

Challenges:
Online Investments, Inc. sought to create a consumer-friendly site that could easily be co-branded for use through other corporate and banking partners. The site needed to communicate equally well with experienced and novice investors.
• Communicate to both first-time and experienced investors
• Improve conversion rate of visitors to members
• Integrate the new elements with a financial transactions back-end
• Facilitate co-branding opportunities
 
Results:
Cyber-NY worked with Online Investments, Inc, The Vokser Group and the backend financial services clearing house group to develop a completely redesigned business. Cyber-NY designed a new logo, brand elements as well as a new member and non-member interface design.
• New Brand Identity: Cyber-NY developed the MyStockFund.com logo and identity elements as well as a style guide to maintain consistency within the new site.
• Strong Call To Action: The new site featured prominent features promoting services and new accounts complete with a 'Quick Tour' of services.
• Built for Growth: The site elements and structure were built around guidelines to ensure scalability and ease of co-branding with other service partners.

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