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High Energy Web Site: Cyber-NY created a web site that immediately portrayed the excitement and energy of Everglo upon entering. The web site opened with a Flash animation that starts with the Everglo 'eye' and moves into the glowing bottle. The web site also included exciting and sticky sections such as a Glo-Gallery, drink recipes, and an online drinking game. |
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Glo-Gallery: Cyber-NY created a 'Glo-Gallery' on the web site that is regularly updated with pictures from various Everglo parties. The Glo-Gallery includes numerous pictures of celebrities drinking Everglo. This kind of content made the web site very 'sticky'. |
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Everglo Drinking Game: Cyber-NY created a 'racy' drinking game to match the bad boy image of Everglo. The goal of the game was to drink as much of Everglo as you can in order to advance to the next level of faster and more attractive bartenders. The game also had 'viral marketing' components such as a 'challenge a friend' feature as well as the ability to send an Everglo drink recipe to a friend. |
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Online Marketing: Cyber-NY initiated both an online public relations and street team marketing effort in order to get the brand across the internet. Through these efforts, Cyber-NY wrote and submitted 'Crazy Everglo Drinking Stories' to special interest web sites as well as posted these stories to hundreds of discussion boards across the internet. |
