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  Hoop City

Hoop City Home / Splash Page

Cyber-NY improved both the structure of the web site and the design by creating a Splash page that prompted Hoop City web site visitors to either enter the men's or women's web site.

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Company:
Hoop City
Website:
www.hoop-city.com
Services Provided:
new interface design
new web site structure
short timeline
 
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  Background
  Hoop City is the ultimate NCAA® college hoops experience. At Hoop City, fans of all ages can run, jump, shoot and play until the final buzzer! There's fun competitions, b-ball clinics, prizes, autograph sessions with NCAA coaches and great players of the past, surprise appearances and so much more.

Challenges:
Hoop City needed to get a web site running quickly that reflected the 2006 Hoop City marketing materials that were developed by their marketing agency, MKTG Partners. Cyber-NY was faced with the following challenges:
• New Interface Design: Cyber-NY needed to create a new and exciting look that was inline with materials developed by MKTG Partners such as the event signage and other materials.
• New Web Site Structure: Hoop City and MKTG Partners were not satisfied with the current web site structure. They wanted to enhance it so it was easier for the end-user to quickly obtain the information they needed.
• Short Timeline: The web site needed to be live in less than a month.
 
Results:
Cyber-NY was able to accommodate MKTG Partner's short timeline of less than a month and provide a unique interface design that exceeded MKTG Partner's expectations. Below is a list of the results:
• Unique Interface Design: Cyber-NY created an animated splash entry page as well as a unique interface design for the men's and women's home page that communicated the excitement, prestige, and energy of Hoop City.
• Site Structure: Cyber-NY created a 'straight-forward' site structure by separating the men's and women's web site and building a splash page that gave them a choice to enter either one.
• On-Time and In-Budget: Cyber-NY delivered the web site within the client's timeline and stuck to the original budget established for the project.

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