Stubbs & Wootton

Stubbs & Wootton Shoe Browser

The Stubbs & Wootton shoe browser allows customers to scroll through and select a shoe, view it from different angles, and add the shoe to the cart.
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Company:
Stubbs & Wootton
Website:
www.stubbsandwootton.com
Services Provided:
website development
Flash development
 
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  Background
  Stubbs & Wootton has a tradition of designing and handcrafting in Europe unique shoes and slippers for ladies and gentlemen. Years of creating elegant footwear have earned Stubbs and Wootton its reputation for exclusivity, comfort and classic styling.

Challenges:
Stubbs & Wootton wanted to integrate a fresh new branded design into their existing working website. The site had to be built around the existing shopping cart and order process but also needed to include new interactive features.
• Interactive Shopping Experience: Cyber-NY was challenged with creating a sliding product browser that would integrate with the existing shoe database and backend control panel.
• Integration With Ecommerce Backend: The client had invested in a full administrative control panel backend and shopping cart framework. Cyber-NY had to seemlessly integrate the new design so that it worked with the working system. In addition, new updates had to be made to the system to allow for more shoe views and additional shopping cart options.
• Integration With External Inventory Control: The website inventory needed to reflect the availability of shoes within the manufacturing warehouse.
 
Results:
Cyber-NY integrated the design and inventory control functions and launched the Stubbs & Wootton website within budget. Below is a list of the results:
• Shoe Browser: Cyber-NY built a unique online shopping experience using a combination of PHP functions and advanced JavaScript. The images of the shoes as well as prices, details, and views are fully controlled by the administrative control panel. Shoes can be seen from different angles and enlarged.
• Inventory Integration: Cyber-NY set up communication protocol between the retail software used to track the company's inventory with the inventory that is managed through the website control panel..
• Custom Flash Design: Cyber-NY designed custom Flash animation components that load latest shoes and catalog images.