MSNBC's "The Dylan Ratigan Show" and Nucor partnered to create an innovative road show titled "Steel on Wheels," aiming to bring forth solutions to the most pressing problems facing the American people. The "Steel on Wheels" tour focused on four major themes: The Spirit Of America, Innovation, The Building Of Our Nation, and The Future Of America's New Generations. The website was developed to engage the audience in town-hall discussions via video simulcast and submit solutions to the challenges our country faces. Visitors to the website were encouraged to submit ideas, discuss and then vote for the best solutions to use crowd-sourcing to bring the best ideas to the top for discussion on the tour and TV show.